Editorial

As millions of Indians gear up for Flipkart’s annual Big Billion Days (BBD), the brand is kicking off festivities with an outdoor campaign that’s impossible to miss, especially if you’re 30,000 feet in the air! Where most brands compete for…

Durga Puja in Bengal is not just a festival, it’s an emotion that sweeps through every street, courtyard, and community. As the sound of dhak drums echoes and pandals glow with breathtaking artistry, the state transforms into a vibrant…

More than 50% people believe that a great founder or a brand story makes a brand memorable, followed by quality – delivered consistently and in the use of raw materials Tier 1 showcases financial maturity by balancing UPI (36%)…

Thomas Abraham brought a symphony of sophistication and bold artistry to the runway of Global India Couture Week 2025, unveiling a collection that beautifully married timeless couture with modern elegance. His designs created an…

SOCIAL is bringing festive cheer to Hyderabad this Navratri with its specially curated Navratri Thali, available from 22nd September to 5th October. Crafted to celebrate the joy of the season, the thali features a wholesome spread of vrat…

Atlantic Watches, the Swiss watchmaker with over 135 years of horological legacy, proudly announces its entry into the Indian market with an exclusive launch in Mumbai . Established in 1888 in Bettlach, Switzerland, the brand has long been…

When you think of KFC, your first thought is probably crispy fried chicken, not couture. But in 2025, KFC’s official merchandise line is making waves in the streetwear world. From bucket-inspired hats to bold graphic hoodies, the fast-food…

Streetwear has always been about rebellion, identity, and pop culture. From sneakers to oversized hoodies, the style is deeply connected to youth movements. In 2025, Pepsi has stepped into this space with a bold capsule streetwear…

When it comes to Indian fashion influencers who command global attention, Natasha Poonawalla is in a league of her own. Known for her fearless couture choices and ability to merge Indian heritage with international haute couture, she has…

McDonald’s is no stranger to surprising fans with fun collaborations — but this time, the fast-food giant has gone beyond burgers and fries. Enter McJeans, a bold new streetwear line that proves food brands can redefine fashion too.…