AVR Swarna Mahal Jewellers showcased their exquisite jewellery collection at the ‘Duchess Utsav 2019’


As clichéd as it may sound, nothing makes a woman happier than sparkling gold and diamond jewellery. Antique, contemporary, traditional, floral or vintage – no matter the style, AVR Swarna Mahal Jewellers has it all.

Standing out as a prominent and award-winning jewellery brand in South India with a legacy of 91 Years Legacy, AVR Swarna Mahal represents authenticity, purity and craftsmanship. From a humble beginning in 1928 by A.V.Ramachandran Chettiar at Salem, Tamil Nadu, A 5th Generation Jeweller, purity in design and craftsmanship which has evolved showcasing more than 2,00,000 designs in 15 locations across South India.

AVR Swarna Mahal Managing Director A.B.S.Sanjjay says “We aim to become a benchmark for the jewellery category by creating aspirational shopping experiences that will take our brand closer to our customers. We envision the development of a strong national footprint where every customer’s dream and desire will be fulfilled through innovative design, quality workmanship and high levels of service.

Offering exclusive Gold, Diamond, Silver and Platinum jewellery, AVR Swarna Mahal has collections that reflect not just traditions and values but also a future vision. Popular collections, most-loved by their patrons, are the Gutta Pulusu Collection (combined of all south Indian traditional jewellery), Sautior Collection (Italian designs with a south Indian touch), Tharangini Collection (crafted in AVR Swarna Mahal Technology with 18 & 22 kt combined) and Morano Collection (blown Italian glass with 22 kt gold from the city of Venice), Cinderella collection -inspired by every girl or women who wishes for her dreams come true), among others. COMING SOON AT ANNA NAGAR, CHENNAI”.

“During the shoot with AVR Swarna Mahal one particular gold designer choker caught my eye and I immediately purchased it. I thank AVR Swarna Mahal family to be very kind during my purchase that’s the speciality of AVR Swarna Mahal each jewellery design is different”, said Keerthy Suresh – Actress and Brand Ambassador of AVR Swarna Mahal.

Leave A Reply

Your email address will not be published.