October 2019: Titan’s eyewear business announces celebrated actor and National award winner Ayushmann Khuranna as the new brand ambassador. Ayushmann will be endorsing all the three categories Frames, Sunglasses and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.
Commenting on this development, Ronnie Talati, CEO Eyewear Division at Titan said, “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana. “
Shalini Gupta, Marketing Head Eyewear Division at Titan said, “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan. “
Talking about the association, Ayushmann Khurrana said, “I am glad to associate with Titan Frames & Sunglasses – an iconic brand that has redefined the eye-wear industry for the last 10 years. I love my eyeglasses and consider it a very important part of any look which makes this association, with a brand I adore, even more exciting. I am totally looking forward to unveiling my looks in the months to come and I can assure you they will be as diverse as my movies.”
About Titan Eyewear:
The eyewear business from Titan Company was launched in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry. Titan frames and sunglasses are now available across 560 Titan Eyeplus retail stores in 220 cities, over 5000 authorized optical outlets, large format stores like Shoppers Stop, Central and online shopping portals like Flipkart.
Over 1000 contemporary styles in Titan frames and sunglasses starting Rs 695 with a design closely following the international trends. In-house designed Titan Signature collection is a marquee range standing for unparalleled comfort and fit while Titanium frames positions themselves as performance wear due to their strength.
Following Tata‘s principles of quality and trust, the brand offers international quality standards enhanced by practices such as in-house manufacturing in India’s largest integrated eyewear manufacturing plant, 7 steps stringent quality testing and best in class warranty policies.