Westside launches ‘Nuo Flex’ Denims for Men


Denims are wardrobe essential. When it comes to denims; we are just championing it with different silhouettes and washes to choose from. We wear denims to parties or casual hang out places with t-shirts, shirts or cozy sweaters. Have you ever thought of wearing a denim to your football practice or gym!? Westside gives a life to this wild thought with the launch of ‘Nuo Flex’ denims for men.

With the launch of #InYourGenes campaign, Westside tied-up with the famous 13:13 dance crew to showcase the flexibility of the denim through a very innovative video.

Watch the link here: Video

Made with updated fabrication and better techniques, this denim can be worn nonchalantly on a daily basis even during your outdoor practice, dance class, long bike journeys. The denim will be available in 3 different shades Black, Blue and Grey priced at Rs. 1699 and Rs. 1899 respectively.

Rush to the nearest store of Westside and grab a new pair of flex denims now!

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