END. CLOTHING & ASICS SportStyle to launch GEL-LYTE™ III “Pearl”


Coming together again following their 2018 collaboration, the “Wasabi”, British retailer END. and ASICS share the latest precious gem, the GEL-LYTE™ III “Pearl”.

Traditionally given as a 30th wedding anniversary gift, the pearl symbolizes something that takes time to grow – the perfect source material in the year that marks the 30th Anniversary of the iconic GEL-LYTE™ III sneaker and the 15th Anniversary of the retailer.

Cast in a cascade of colours to reflect the iridescent nature of pearls, this bold interpretation of the legendary split tongue structure sees END. and ASICS combine purple, lavender grey, pink and ivory hues. Constructed with plush suede uppers and tumbled leather, this instantly recognizable silhouette encapsulates the aesthetic properties of the rare object. Looking as if it were shucked from an oyster merely moments ago, the striking silhouette features Mother of Pearl sockliner, a clear outsole and co-branded detailing to the heel. This bold, conceptual sneaker is presented with three sets of laces to allow for subtle customisation.

Housed inside a bespoke shoebox detailed with pearl graphics and END. branding, the Pearl truly encapsulates the advanced nature of the GEL-LYTE™ III and its status as a long-standing silhouette within the world of sneakers.

Exclusive Drop details:

Global Launch Date – October 23, 2020

Item Code -1191A356.500

Price – INR 13999

Availability – VegNonVeg and Superkicks Stores in Delhi, Mumbai and Bangalore.

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