The campaign celebrates daughters in all their glory and how they have been a ray of hope in these uncertain times
Melorra, India’s fastest growing lightweight fine jewellery brand designing affordable and trendy jewellery for everyday wear, has launched a campaign marking Daughter’s Day. The campaign #LookAtYouLookingOut that is live across all of Melorra’s social media platforms, is a special way of thanking daughters for being the shining light in the dark times that the world is facing in the form of a pandemic.
Daughters have been a force to reckon with and a rock for many families in these tough times. From teaching their parents new hacks and things like how to sign up for online classes or just simply watching out for them by doing things around the house, the campaign highlights how special daughters are. The brand has lined up an array of quirky contests and videos, among other things, ahead of Daughter’s Day.
Speaking about this, Sharat Krishnan, Head of Marketing, Melorra, said, “Daughters have a special place in our lives and with the little things that they do for us, they steal our heart even more. Our campaign #LookAtYouLookingOut, and the new Schoolgirl collection is a celebration of how wonderful they are. In times like these when everything seems uncertain, Melorra as a brand wants to lend hope and focus on positive marketing. The campaign celebrates the different things daughters do to make our lives better as also their diverse persona through lightweight and trendy gold jewellery from Melorra. The collection is vibrant, happy, and joyful – just like them.”
Melorra’s is also launching the Preppy Collection as part of its Daughter’s Day campaign. The collection celebrates the cool, aspirational, cheerful, happy and joyful daughters. It denotes and explores childhood, breaking the rules of adulthood to get into the context of innocence and cheerfulness. The designs are inspired by the ever-in-vogue and vibrant schoolgirl fashion.
As a brand, Melorra has been focusing on innovation and addressing consumer needs and aspirations, more so during the pandemic and lockdown. The brand has created affordable lightweight jewellery that gives the impression of being highly expensive to the onlookers. The brand has also crafted jewellery pieces that can be worn in multiple ways and the design modularity allows consumers to create even 3 different looks for various occasions.
Ever since it started operations in 2016, Melorra has been a disruptor in the fine, trendy and lightweight gold jewellery segment. Over the years, Melorra has become a preferred destination to shop for lightweight jewellery. Melorra’s focus is on innovation and creating jewellery that addresses the consumer’s needs and aspirations. This and other USPs such as affordable pricing, trendy designs and consumer-friendly policies have made it a brand to reckon with even in Tier 2 and 3 cities. So far, Melorra has delivered to over 1,700 towns in the country and made its mark everywhere – from cities with a population of less than 10,000 to those above 1 million.