On The Road With ‘Opium Eyewear and Ananya Birla’

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Keep your monies ready, because OPIUM Eyewear just dropped a collection with pop star Ananya Birla! For this first-of-its-kind curated collection, the two creative forces worked together on a selection that delivers some stand-out designs. The curation serves as an ode to Ananya’s groovy and free-spirited style and is set to take the eyewear scene in India up a notch.

In case you didn’t notice, eyewear from OPIUM was a constant in every look of Ananya’s for her latest tour spanning across eight cities. The tour saw Ananya taking her favourite OPIUM pieces on the road with her. From Kolkata and Delhi to Bangalore and Chennai, the sunnies did tour quite a bit.

Each look was vastly different yet vastly in sync with the pop star’s personal sense of style. For the Delhi leg of her tour, the pop star gave reign to her eclectic side by pairing tinted sunnies with boxer braids and a tee and looked like an absolute diva. Classics occupy a special spot in her heart as well, and she teamed a pair of aviators with an easy pullover to effortlessly elevate the look. These stunners literally go with every outfit, whether it is a pullover or an Indo-Western kurta. Speaking of the latter, the young icon proved the timeless allure of a basic kurta by pairing it with ripped denims and cat-eye sunnies. These funky cat-eyed sunnies are bold, chic and make dressing up a lot more fun.

The collection is available online on OPIUM’s website, and has something in store for everyone. Ananya said, “Sunglasses are such a great style statement and can make an outfit so much more fun. I love OPIUM’s shades because they protect your eyes and look great at the same time. I hope people enjoy the range I’ve curated for Opium and maybe feel a bit more stylish when they wear something from the collection! We’ve chosen a mix of frame sizes and colours so hopefully, everyone can find something that they feel comfortable wearing.”

Speaking of the coming together of the two brands, Vidhi Sheth, Brand Spokesperson at OPIUM Eyewear said, ” Being a young and fun brand, we are constantly looking at working with like-minded, vivacious and enthusiastic people, and there is no one that fits the bill more than youth icon Ananya Birla! It has been an immense pleasure working with someone so dedicated and talented. The collection is true to her and us and the styles are classics yet super fashion forward! Everyone, men and women, will have something to pick from.”

About Opium Eyewear: Opium Eyewear believes in innovation, enlightenment and opening doors for the world of possibilities. The label’s current collection depicts myriad elements of freedom, power, curiosity and erudition by laying emphasis on attitude and style. Co-founded by Ronak Sheth, Opium Eyewear is all about giving into the addiction. Every pair is designed while keeping in mind the latest fashion trends of the season.

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