Opens first Tanishq store outside India in Dubai
Titan Company announced the launch of its first International Tanishq store in Dubai today. The opening of the new store in Dubai aligns with company’s plans to expand Tanishq in regions outside India. The store was inaugurated by H.E. Dr Ahmed Albanna, UAE Ambassador to India and Dr. Aman Puri, Counsel General of India to Dubai and Northern Emerites. The chief guests were hosted by Mr. Sunil Sinha, Residential Director – MENA region, Tata Sons and Mr. Aditya Singh, Head – Jewellery International Business at Titan Company Limited.
The opening of the 2000 square-foot store located in Meena Bazaar comes at an interesting time for the brand, for its ability to remain agile and active despite the lockdown. Like in India, from rolling out tech initiatives such as virtual shopping and live assisted chat making it easier and safer for consumers to shop, Tanishq has maintained ‘Gold Safety Standards’ in its new store in Dubai This intent endorses Tanishq’s steadfast commitment to ensuring a seamless, safe and memorable customer experience for its customers in UAE. The brand has launched an exclusive website for Dubai showcasing its collections at www.Tanishq.ae.
Speaking on the occasion, Mr. C K Venkataraman, Managing Director, Titan Company Ltd. said “It’s a milestone for the company as we are excited to bring the iconic Tanishq brand to Dubai, our first exclusive boutique outside India. With the commencement of our operations in Dubai, we see the brand being accessible to international customers and NRI communities.”
Mr. Kuruvilla Markose, COO-International Business Division, Titan Company Limited said, “We are truly honoured and excited to be bringing our exclusive range of gold and diamond collections to Dubai. The COVID pandemic was unprecedented but times like this urge us to be more aware and turn crisis into opportunity. Our ability to adapt has already buoyed us in India. With our differentiated designs, unmatched customer service, gold safety standards , we are looking forward to kick-start our operations in Dubai.”