Scheduled from 6th to 17th November 2019 for the current iteration, the brand plans to run ‘India’s largest grocery sale’ quarterly
Bengaluru, November 5, 2019: bigbasket, www.bigbasket.com, India’s largest online supermarket, is all set to kick off its ‘big 47 sale’ starting 6th November 2019. bigbasketeers can avail minimum 47% off on 500+ top products under categories such as fruits, vegetables, organic staples, personal care, branded snacks, cosmetics, cleaning and kitchen items for a period of twelve days. Products from 50+ leading brands including P&G, Dabur & ITC are on offer. bigbasket is planning to run this sale on a quarterly basis.
The offers are live in the 26 Indian cities bigbasket is operational in. bigbasket is a market leader in the online grocery segment and offers everything from fresh fruits and vegetables, meat, juices, tea, spices, kitchen essentials, toiletries, electronics such as LED bulbs and baby products. The company has recently expanded its offerings by adding beauty and household products which come with the same-day delivery option at attractive prices.
Speaking about the sale, Mr KB Nagaraju, Chief Customer Experience Officer, bigbasket, said, “After the tremendous response to the Freedom 47 Sale in August, bigbasket is back again with exciting discounts and offers as part of its ‘big 47 sale’. Customer satisfaction and engagement have always been at the core of our operations. We are happy to announce irresistible offers such as the 47% discount allowing bigbasketeers to get maximum gains and savings along with convenience of doorstep-delivery. Having seen overwhelming positive feedback from customers for the Freedom 47 Sale, we have now decided to run India’s largest grocery sale, branded as ‘big 47 sale’, once every quarter.”
Anticipating the heavy demand, bigbasket has already stocked its distribution centres with products and doubled its efforts towards better capacity management. The executives have been prepped for timely delivery of products.
bigbasket’s operations have expanded to 26 cities in India recording about 1 lakh customer orders per day. The company has a registered customer base of 12 million customers. With the recent funding by Mirae Asset – Naver Asia Growth Fund (“Mirae-Naver”), CDC Group, and the Alibaba Group, bigbasket secured its place in India’s unicorn club. bigbasket aims to double its revenue to INR 6,300 crore by FY20.
bigbasket was founded in December 2011 in Bangalore by a team of five – V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up India’s first e-commerce site FabMart.com in 1999, and then established the Fabmall – Trinethra chain of more than 200 grocery supermarket stores in southern India. Servicing over 15 million registered customers, bigbasket has grown into India’s largest online supermarket with over 30,000 products from over 1000 brands and presence in 26 cities across the country. bigbasket’s online store covers the whole gamut of grocery products across various categories: Fresh Fruits & Vegetables, Grocery & Staples, Beverages, Bakery & Dairy, Branded Foods, Meat & Eggs, Personal Care and Home care & household products. bigbasket is committed to making life simpler and grocery shopping a breeze! bigbasket also introduced 2 businesses in 2018 – bbdaily & bbinstant. bbdaily is a subscription business with 1.3 lac daily orders, where customers can subscribe for fresh milk, fruits, vegetables, bread and other daily items. bbinstant is a one of its kind smart cashless vending machine, with presence in both apartments & corporates.