Panerai, the Swiss manufacturing watch brand distinguished by its unmistakable Italian design, has unveiled a new boutique in Bengaluru in collaboration with leading retailer Art of Time. Strategically located in the renowned Mall of Asia and spanning over 65sqm, this is the fourth flagship store in the country, representing a significant milestone in the expansion of the Maison’s distribution network in the region.
“We are thrilled to have opened the doors to our new boutique in Bengaluru, as a strategic move in Panerai’s expansion in the market. This opening, enriched by Art of Time’s longstanding customer-oriented expertise, will
support our business model in strengthening Panerai’s global retail network. By establishing a presence in one of the country’s primary locations, we reaffirm our commitment to business growth and brand strengthening in the
region”, stated Jean-Marc Pontroué, CEO of Panerai.
The new Indian address has been specially designed with expansive transparent windows, to foster a visual dialogue with the world outside, while offering an open view of the interiors, igniting the curiosity and encouraging
passer-byes to step into the Panerai’s world and watchmaking universe. Upon arrival at the boutique, clients will spot the Panerai logo, bold and distinct, and the brand’s emblematic luminescent clock, retro illuminated to recall the Super-Luminova® fluorescence, a shared feature of all Panerai watches. This fully operational timepiece, strategically placed for elevated visibility represents an unmistakable nod to the brand’s DNA, underscoring its domain in luminescence.The carefully curated interior features maritime-inspired blue accents nodding to the nearby sea and the brand’s diving heritage, as well as incorporating marble-effect floors reflecting Italy’s rich architecture. The space is then divided thoughtfully, with distinct areas for different product lines, with wood veneer, metal grids and lighting design playing a crucial role in setting the boutique’s ambiance.
Adding to the boutique’s allure, the venue features the Bar Italiano, a dedicated space that is an homage to the coffee tradition, inviting guests to savour authentic Italian coffee in a comfortable and convivial setting. As Panerai continues to expand in the region, this new address stands as the embodiment of an elevated experience, able to exude the warmth and familiarity of Italian hospitality, where each visitor is welcomed as an esteemed guest.
For more information, please contact the Panerai team or visit the new boutique at Mall of Asia, Bengaluru.
The new Panerai Boutique is located at – First Floor, UG-25, Phoenix Mall Of Asia Bellary Road, Bengaluru, Karnataka 560092. Tel.: +91 917732 33333
Officine Panerai is not the owner of the Super-Luminova® trademark.
Panerai
Founded in Florence in 1860 as a workshop, shop and subsequently school of watch- making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments.
The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.
www.facebook.com/paneraiofficial
Art of Time
Art of Time, started as a result of pure passion for horology, defines the story of luxury watch retail in India, offering an assortment of the finest timepieces to watch enthusiasts. Conceptualised in 2015, the directors pioneered the ‘shop in shop’ concept boutique in India for luxury watches. This unprecedented luxury experience with exemplary service, designed with a focus on an experiential environment adhering to international standards for brands, has earned Art of Time acclaim and support from its clientele, contributing to its growth over the years. The appreciation and goodwill garnered over the last 10 years has positioned the brand as a renowned, and trusted front runner in the luxury watch retail market.
WEBSITE: https://artoftimeindia.com/
INSTAGRAM: @artoftimeindia
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