Skore Strengthens Position in Sexual Wellness Category with New Pleasure Product Expansion

Skore, a brand from TTK Healthcare, has announced a strategic expansion of its product portfolio with a new range of pleasure products. Backed by a legacy in sexual wellness dating back to the 1950s, TTK Healthcare has been a pioneer in the category, and Skore, launched in 2012, has since emerged as one of India’s fast-growing brands in the space.

Watch the video here:[https://youtu.be/U30WgeQSDMc]

This expansion deepens Skore’s presence in the evolving intimacy and pleasure category, as the brand continues to respond to shifting consumer attitudes and growing openness—especially among Gen Z
and millennial audiences. The sexual wellness segment in India has seen rapid growth, with pleasure products becoming more mainstream, aided by discreet e-commerce access and increasing digital
literacy.
Skore first entered the pleasure segment in 2019 with the launch of couple toys, at a time when e-commerce adoption for intimacy products was still nascent. Today, with the market seeing high double-
digit annual growth and consumers actively seeking safe, innovative pleasure options, Skore expects this expanded lineup to significantly boost both online traction and overall category contribution in FY25.
The newly launched, curated range of SKUs is priced between ₹700 and ₹5,000, offering consumers a premium-yet-accessible selection across three key categories—solo play, couple play, and foreplay
enhancement. All products are crafted using medical-grade silicone, go through rigorous quality checks, and come in secure, travel-friendly packaging—ensuring they are safe, hygienic, and convenient for
everyday users. These offerings reflect a deep consumer understanding and stand out as unique in the Indian market, combining functionality, design, and affordability to meet both emotional and physical
needs.

New launches include:
 Teasher – An ergonomically designed, finger-shaped foreplay massager built for targeted stimulation and playful exploration.
 Vibher – A wand-style massager equipped with an LED display that allows users to easily navigate multiple intensities and battery levels, making pleasure both intuitive and customisable.
 Armour – A rechargeable massage sleeve that delivers a 360-degree sensation, covering both the sides and the top for full-contact stimulation and heightened sensitivity.
 Tremors – A dual-motor vibrating ring designed to heighten pleasure for both partners.
 Waves – A stimulator engineered for mutual satisfaction.

“With this expansion, we’re aligning our portfolio with changing consumer expectations and a cultural shift that places equal importance on pleasure, emotional connection, and exploration,” said Vishal
Vyas, VP, CPD Division at TTK Healthcare
The launch is supported by ‘Won Love’, Skore’s new brand campaign that positions intimacy as a mutual, stigma-free, and emotionally connected experience. The campaign will span digital platforms,
D2C channels, and Q-commerce touchpoints to ensure wide availability and relevance.
Skore’s move comes at a time when India’s sexual wellness market is undergoing rapid evolution, with consumers increasingly looking beyond protection and toward pleasure. By focusing on product
innovation, cultural relevance, and discreet accessibility, Skore is well-positioned to lead the next chapter in India’s intimacy category.

To explore the new range or learn more about the campaign, www.lovedepot.com