K-beauty

With millennials and Gen Z increasingly hooked on K-dramas and K-pop, there's a lively wave of deep-rooted influence extending beyond fashion, beauty, and language, significantly shaping various facets of Indian cultural habits. Hopping on…

Nowadays, the makeup industry is as large as the fashion industry. This is most likely due to the number of celebrities who have launched their own beauty brands in the previous ten years. Kylie Jenner is a successful businesswoman thanks…