Asian Paints Returns with A Second TVC for The National Campaign of ‘Royale Health Shield’ with Brand Ambassadors Deepika Padukone and Ranbir Kapoor
The TVC infuses fun banter to drive the message of using the revolutionary Anti-Bacterial technology to keep your home safe & beautiful
Mumbai, Maharashtra, India
Ranbir Kapoor & Deepika Padukone in Asian Paints RHS TVC 2
Asian Paint’s Royale Health Shield is a revolutionary paint that combines hygiene and aesthetics to ensure a safe & beautiful home. You can see this significantly well in the ad film that highlights the importance of beautifying and protecting your house. The film starts where Ranbir is calling up Deepika and is upset for not being invited to her housewarming. With a straight face Deepika, sitting in her beautifully painted home teases him by comparing him to bacteria. Initially confused, Ranbir realizes the cheekiness and they both break into light laughter. Meanwhile, we see Deepika’s house being painted with Asian Paint’s Royale Health Shield and as the paint flows down the walls we see the animation showing how the paint functions and the whole house ends up looking spectacular. The film continues with Ranbir visiting Deepika’s house party and their friendly banter of calling each other bacteria signifies the ethos of the paint and the ad film. The first TVC which was released for Royale Health Shield also featured the camaraderie between the bollywood stars Ranbir and Deepika while bringing to the forefront the necessity of making your home safe and beautiful.
Speaking about the new ad campaign, Amit Syngle, COO, Asian Paints Limited said, “Safety and hygiene has become a pressing matter today. People believe that the health of one’s home reflects one’s personal health and this is what makes Asian Paints “Royale Health Shield” a healthy choice for a concerned consumer. With Silver Ion Technology, as recommended by the Indian Medical Association (IMA), Asian Paint’s Royale Health Shield not only ensures that walls are bacteria-free but offers the finest looking walls ever. Our second TVC with our brand ambassadors brings to light this very message but in a friendly and casual way.”
Asian Paints Royale Health Shield – The Anti Bacterial Paint feat. Ranbir Kapoor & Deepika Padukone
Catch the new Royale Health Shield TVC from Asian Paints on the below link:
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s fourth-largest paint company, with a turnover of Rs. 168.7 billion. Asian Paints operates in 16 countries and have 26 paint manufacturing facilities in the world, servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Colour Ideas, Home Solutions, Colour Next, and Kids’ World.