CaratLane – A Tanishq Partnership: Now in Paschim Vihar


23rd August 2019 – CaratLane – A Tanishq Partnership, India’s leading omni-channel jeweller with its latest store launch in Paschim Vihar now has 16 stores in Delhi NCR and 65 stores across the country. Paschim Vihar is an eminent part of the residential side of West Delhi, making it an ideal location for jewellery enthusiasts to be able to walk in and get a first-hand experience of everyday, modern jewellery.

Speaking on the occasion, Mithun Sacheti, Founder & CEO of CaratLane said, “Delhi has always been a crucial market for us and due to its vastness, we have had a high demand to launch more stores here. This store is likely to appeal more to the young working professionals and homemakers residing in the area and hence is designed keeping their needs in mind. We are looking forward to welcoming the residents of Paschim Vihar to a whole new experience that will help them discover fine jewellery like never before.”

“CaratLane stores are very different from the typical Indian jewellery stores. The virtual try-on ‘magic-mirror’, a solitaire corner and an extremely helpful team of experts are what make the experience exceptional. We are excited to be able to cater to this distinguished part of Delhi” added Sacheti.

Ms Snigdha Dua, a CaratLane customer from Delhi says, “I always find a wholesome experience at CaratLane. I love the amazing customer experience, along with beautifully designed and well-finished jewellery that comes at a pocket-friendly price. The staff is so helpful, even the service after the purchase is a dream. The overall experience is always so pleasant!”

Prashant Chaudhary, Vice President – Offline Sales was present at the launch and says, “CaratLane is a brand that is able to cater to a vast audience since it has designs starting from as low as Rs. 5000. We are excited to welcome our Paschim Vihar crowd, and we are offering a Flat 20% off on Diamond Jewellery starting at Rs. 40,000, for a limited period during the launch.”

For a brand that’s on a mission to democratise access to beautiful jewellery in India, the launch of this store is yet another step forward in that direction.

Store Address:

A-3 / 265 Paschim Vihar,

New Delhi -110063

Store Timings: 11:00 AM to 9:00 PM

About CaratLane:

CaratLane – a Tanishq Partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping

experience that fits today’s values and lifestyles – enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane now has 65 brand stores across the country. The stores bring a seamless jewellery buying experience with access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy. Furthermore, CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces literally without having to physically wear them.

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24×7 at toll-free number 1-800-102-0103.

To know more about CaratLane: Visit

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