TATA TEA Chakra Gold, a premium tea from TATA Consumer Products, and a prominent brand in Tamil Nadu, announces its association as the official Tea Partner of Chennai Super Kings for the 13th edition of Indian Premier League.
CSK is an emotion that is deeply rooted in the fabric of Tamil Nadu. Led by talismanic MS Dhoni, it is a team that has the right spirit and determination and embodies the true spirit of its local fans. TATA TEA Chakra Gold, a blend crafted specially for Tamil Nadu, celebrates the same emotion and pride of the people of the state in its tea.
Driven by the quest for perfection, Tamilians take great pride in their methodical approach to all things in life with an eye for great detail. The Chakra Gold campaign for Tamil Nadu is a celebration of this very uniquely Tamilian code of life that is evident even in day-to-day situations.
The association of Chakra Gold with Chennai Super Kings is an extension of the celebration of Tamil pride, bringing together two brands that are so intrinsically linked to the state of Tamil Nadu.
Talking about the association, CSK CEO KS Viswanathan said: “We are happy to have Chakra Gold tea, which is made especially for Tamil Nadu, as our official Tea Partner for IPL 2020. As brands, we share a common passion for the people and the state of Tamil Nadu.”
Speaking about the association, Puneet Das, Vice President – Marketing, Beverages India, TATA Consumer Products, said, “’ Tata Tea Chakra Gold is a blend specially crafted for Tamilians and celebrates the Tamil way of life. With the IPL season kick-starting, Chennai Super Kings, one of the biggest symbols of pride of Tamil Nadu, brings with it an emotion that binds different people from the state, rejoicing and celebrating together. Taking this as a wonderful opportunity, we are pleased to associate with this much-loved team as Official Tea Partner. We hope that this association, will resonate with the emotions of the people in Tamil Nadu who can enjoy the IPL season while sipping a strong cup of Chakra Gold.”