Nua launches Cramp Comfort, a first-of-its-kind product to help with period pain
The air-activated heat patches are a revolutionary solution to provide relief to period cramps
Period cramps affect close to 70 percent of menstruating women in India and can cause troubled sleep, erratic mood swings, often leaving women irate and feeling fatigued. To offer relief from period pain, women’s wellness brand Nua has launched an innovative self-heating patch uniquely designed to provide up to 8 hours of heat. Cramp Comfort, crafted after in-depth research and a profound understanding of consumer needs, is made entirely of natural ingredients. A pack of three heat patches is available at a cost- effective price range of INR 299.
Built on the principle of heat therapy that works by relaxing the muscles of the uterus and thereby increasing blood flow and easing pain, Cramp Comfort is convenient, lightweight, hands-free solution and a game-changer shift from the traditional hot water bag. These patches adhere to strict safety norms and regulate the temperature to a degree that is beautifully warm but not overly hot and hug a woman’s body to provide maximum relief.
Ravishankar Ramachandran, Founder, and CEO, Nua, said, “Science, innovation, and consumer-focus drive everything we do at Nua. After speaking to around hundreds of women, we concluded that menstrual pain is one of the biggest pain-points to address. This insight propelled us to launch Cramp Comfort, a product carefully designed and formulated by experts as a soothing, portable, and safe alternative to a hot water bag. The timeless heat therapy inspires the product, and we are confident that it will enable many women to deal with their period pain more comfortably.”
The patches are made of natural ingredients and can be used as fertilizers for potted plants during disposal. Cramp Comfort patches are available online at nuawoman.com. Consumers can opt for either a one-time purchase or an auto-repeat plan wherein the products are delivered like clockwork, as per the set frequency, and allowing women to easily postpone orders or modify or cancel their plan at any time.
